We first established a digital platform to sell TWE’s products. As there was very little in the way of customisation required, we decided that Shopify would provide the most cost effective and quickest route to market.

The TWE team were trained on how to upload product images, descriptions, prices & quantities.

Promotions for products and categories were set up as well as an email newsletter for customer communication

TWE’s marketing is predominantly based on Facebook and Instagram, however to rapidly expand their organic customer base, we are submitting their product feed to selected affiliate networks.