STRATEGY & CONSULTING

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NOT JUST KNOWING, BUT THE KNOW-HOW OF DOING

We know what works. It’s not just because we have years of experience formulating successful strategies, but the fact that we have executed those strategies to deliver business growth across the digital ecosystem. At the centre of every successful strategy we have created is a marrying of business requirements balanced against a deep understanding of your customers. Delivering a cohesive customer experience which delights at every touchpoint provides the foundation to creating successful profitable growth.


UBQ’s digital strategy helps our clients to understand where to focus their efforts and how to achieve a return on investment in the quickest and most effective manner. Our strategy marries business objectives with customer expectations. What changes are needed and what is the roadmap to get there? Capability, culture and technology are considered along with collaborative stakeholder management.


We have the expertise and capability to ensure your goals are met. Through analysis and collaboration, we work with you to understand the constraints of time, scope and budget. We provide a blend of analysis, insights, options and recommendations to accelerate your business.


Typical strategy and consultancy services will usually include (but are not limited to):

Ecommerce Sales & Growth Strategy

A holistic and rigorous analysis of your digital business which involves interviewing team members, analysing reports and analytics, channel investigation, profitability and margin review with detailed recommendations for next steps to achieve growth and profitability.
The output of this process will usually be aligned to an existing business case or to creating a new strategy / approach.

Project Definition & Brief Writing

We know that utilising team members for new projects can sometimes impact your day-to-day business, however, often the answers to unlocking growth come from within the organisation. Our collaborative approach brings teams together, unlocks creative thinking, defines success factors, clearly states what success looks like and communicates actions that aligns internal teams and partners alike.

International Trading

Opening your brand up to new territories provides a wealth of opportunities, but also risk. UBQ have experience of setting up and trading ecommerce sites across Europe, the US and Australia.
From stock management to payment types, language and localised customer experience, our input in to the pitfalls, processes and set-up to successfully launch are invaluable.
 

Team Evaluation & Structure

Reviewing your team and and its structure will help resolve inefficiencies and improve communication internally. We can map your team’s capabilities against organisational goals and develop recommendations to ensure you have the right people, skills and culture to deliver future success. We also work with HR to support the implementation and impact of Change Management processes.
 

Marketplace Evaluation

Are you looking to evolve your website in to marketplace, or are you looking to sell on one? Which marketplaces should you be assessing –  Amazon, eBay, Next  and Zalando to name a few.
 
How should my business price its products to ensure profitability? What is the impact to my existing channel strategy? What is the optimal route to fulfil orders? The answers may differ greatly. UBQ conduct a thorough audit to help determine which marketplace(s) best fit for your products, audience and business objectives.