Spiele Max Multi Channel Strategy

OUR WORK

SPIELE MAX MULTI CHANNEL STRATEGY

CHALLENGE

Spiele Max is Germany’s largest independent specialist baby and kids retailer. With a well established store footprint and ecommerce business in place, UBQ were asked to assess its digital business to evaluate how to maximise further profitability.

While conducting our review, we were also asked to report back on any new opportunities that would improve the efficiency of the digital business, whether it be through increased sales, cost savings or improved margins.

SOLUTION

We conducted a forensic, end-to-end deep dive of the ecommerce business with a particular optic on the proposition and how to deliver it as efficiently and cost-effectively as possible.

Our process initially examined the multichannel commercial strategy with a focus on pricing and promotions. Pricing needed to work not just online but in stores as well as additional channels like marketplaces such as Amazon.

Our analysis also included a detailed review of the incumbent fulfilment, warehousing and courier solutions as well as a technical analysis of the current digital platform & architecture.

All these requirements were appraised against and whether they were able to fulfil the commercial requirements of the business and expectations of customers.

RESULTS

An 18-month digital transformation programme was created of which the first stage is in the process of being delivered. This includes the updating of the core platform (now Magento2), new hosting provider as well as the implementation of a new warehousing solution.

The platform was delivered by UBQ’s development partner, Monogo and project managed by UBQ. The next phase will include the re-development of Click & Collect across the business.

www.spielemax.de

"Spiele Max appointed UBQ to assess its digital business to evaluate how to maximise profitability. As part of this task, they were also asked to consider any new opportunities that would improve the efficiency of the digital business, whether it be through increased sales, cost savings or improved margins.

Initially UBQ conducted a deep-dive discovery of our ecommerce business with a particular focus on our proposition and how to deliver this as efficiently and cost effectively as possible. Further analysis was carried out reviewing our digital platform and architecture and to assess whether the current infrastructure was able to fulfil the commercial requirements of Spiele Max while also meeting the expectations of our customers.

UBQ have been instrumental in supporting us to achieve our digital goals and have provided us with a high level of strategic support along with practical project management skills to deliver the required changes to our ecommerce platform.

Their focus on commerciality and delivery has been especially appreciated during the pandemic and lockdown which would have otherwise made these projects difficult to deliver. I am extremely satisfied with the services, solutions, insights and assistance provided by UBQ as a trusted partner of Spiele Max."
Falk Siegmundt, Spiele Max CEO