MINISO ECOMMERCE SITE & DIGITAL STRATEGY
Having just opened their first UK store in Ealing, London, lifestyle product retailer Miniso, found themselves with the prospect of going in to 2020’s first lockdown without the ability to sell their products.
Knowing they needed to create an ecommerce presence, Miniso appointed UBQ to help support them on their digital journey both from a strategic and tactical perspective.
We interrogated the leadership team and stakeholders to define what platform and functionality would best suit Miniso’s current and future needs. A rapid immersion in to the brand allowed UBQ to design, build, test and deploy the Magento 2 website within 8 weeks of getting the go-ahead to proceed.
We also devised a digital marketing plan in order to push sales through the website.
Consisting of PPC and Google Shopping campaigns initially, but with a view to adding more channels as the website became more sophisticated.
UBQ continues to provide strategic support on topics such as advanced fulfilment, basket abandonment and click and collect while also devising graphics, marketing promotions and minor improvements and updates for the site.
Transactions, revenue and conversion rates continue to increase.